Crossbeam Brand
The Crossbeam refresh
Before I joined Crossbeam, the font was typeset in Cactus Medium — which wasn't used anywhere else in the brand at all. I decided to just adjust the sans-serif based typeface Usual (with modified spacing). The refresh also meant introducing a new color, gradients, illustrations, and patterns for the brand.
The merger
Paris-based competitor Reveal and Crossbeam decided to merge in the summer of 2024. This merger signified a coming together of the two networks and completely joined the two companies' employees, CRMs, and ecosystems. I incorporated Reveal's design elements into the Crossbeam brand from digital to physical.
